FURI Sport was built where the game meets the city. Founded in Brooklyn by Erick Mathelier and Michelle Spiro—a Division 1 player turned entrepreneur and a thirty-year fashion executive—the brand brings a streetwear sensibility and serious technical chops to a sport long defined by tradition. Every racket, bag, and string is designed to perform at the highest level while looking like it belongs as much on the street as on the court.

FURI exists to reimagine tennis without the barriers. Drawing on Erick's path from the public courts of New York to the pro game, and Michelle's years building brands like Calvin Klein and Ralph Lauren, the two set out to prove that elite equipment and inclusive design aren't at odds. The result is gear with the engineering to elevate your game and the style to make it yours.